In this paper, the construction of ecological civilization demonstration zone in Xichang city was analyzed by SWOT analysis method, The advantages, disadvantages, opportunities and threats of Xichang in the construction of ecological civilization demonstration zone are analyzed, and on this basis, the SWOT strategy matrix model of the construction of ecological civilization demonstration zone in Xichang city is constructed and countermeasures and suggestions are put forward to accelerate the construction of ecological civilization demonstration zone in Xichang city