基于DEMATEL和ANP的电子商务代运营服务企业核心竞争力影响因素研究
作者:
作者单位:

安徽国防科技职业学院经贸管理学院,安徽 六安 237011

作者简介:

通讯作者:

基金项目:

安徽省高校学科(专业)拔尖人才学术资助项目(gxbjZD2020053);安徽省高校人文社会研究重点项目(SK2021A1070);安徽省高校自然科学研究重点项目(2022AH052518)。


Research on the Influence Factors on Core Competencies of E-Commerce Agent Operation Service Based on DEMATEL and ANP
Author:
Affiliation:

Department of Management, Anhui Vocational College of Defense Technology, Lu'an,Anhui 237011, China

Fund Project:

  • 摘要
  • |
  • 图/表
  • |
  • 访问统计
  • |
  • 参考文献
  • |
  • 相似文献
  • |
  • 引证文献
  • |
  • 资源附件
    摘要:

    随着“互联网+”与传统行业的不断融合,越来越多自身电子商务运营能力不足的中小企业选择电子商务服务外包的方式进入电子商务行业,电子商务代运营服务企业面临机遇的同时也面临激烈的竞争与挑战。为提高电子商务代运营服务企业的竞争力,提升其核心能力建设,从企业综合实力、代运营技术、代运营服务项目、代运营服务质量、人力资源、企业信誉、发展潜力7个方面构建了电子商务代运营服务商竞争能力评价指标体系。针对评价指标众多,主观、客观因素繁杂的状况,建立了DEMATEL与ANP相结合的多属性综合决策方法,首先,使用DEMATEL分析评价指标间的影响关系,绘制影响因素四分图;其次,构建了电子商务代运营服务商竞争能力重要性及关联性ANP网络,引入ANP方法计算各指标的全局权重,并与调整后的综合矩阵混合计算;最后,通过分析混合权重,识别出管理体系、财务状况、历史业绩、服务理念、战略规划为电子商务代运营企业核心竞争力影响的关键因素,进而制定培育企业核心竞争能力的对策。

    Abstract:

    With the continuous integration of "Internet +" and traditional industries, more and more small and medium-sized enterprises with insufficient e-commerce operation ability choose to enter the e-commerce industry by means of e-commerce service outsourcing. E-commerce agent operation service enterprises are facing not only opportunities but also fierce competition and challenges at the same time. In order to improve the competitiveness of e-commerce agent operation service providers and enhance their core competence building, an evaluation index system of the competitiveness of e-commerce agent operation service providers is constructed from seven aspects of enterprise comprehensive strength, agent operation technology, agent operation service items, agency operation service quality, human resources, enterprise reputation, and development potential. In view of the situation of numerous evaluation indicators and complicated subjective and objective factors, this paper establishes a multi-attribute comprehensive decision-making method combining DEMATEL and ANP. Firstly, DEMATEL is used to analyze the relationship among evaluation indicators and draw the quadratic diagram of influencing factors. Secondly, ANP network of importance and relevance of competitiveness of e-commerce agency service providers is constructed, and ANP method is introduced to calculate the global weights of each indicator and mix them with the adjusted comprehensive matrix. Finally, by analyzing the mixed weights, identify the management system, financial status, historical performance, service concept, strategic planning as the key factors affecting the core competitiveness of e-commerce agent operation service providers, this paper develops targeted countermeasures to cultivate the core competitiveness of enterprises.

    参考文献
    相似文献
    引证文献
引用本文

朱小平,杨力.基于DEMATEL和ANP的电子商务代运营服务企业核心竞争力影响因素研究[J].西昌学院学报(自然科学版),2023,37(1):39-46.

复制
分享
文章指标
  • 点击次数:
  • 下载次数:
历史
  • 收稿日期:2022-10-21
  • 最后修改日期:2022-11-20
  • 录用日期:2022-12-24
  • 在线发布日期: 2023-04-20