Exploring the influence of tourism experience perception on tourists′ shopping intention in archaized blocks is helpful to excavate the tourism value of the blocks.Taking Bianhe Street in Yueyang,Hunan as an example,a structural equation model was constructed by questionnaire survey and in-depth interview,which included nostalgia perception,education perception,innovation perception,quality perception and price perception,in order to explore the impact of perception on tourist shopping behavior.The results show that:(1) Quality perception and price perception have significant effects on tourists′ shopping behavior in Bianhe Street.(2) Nostalgia perception,education perception and innovation perception have no obvious influence on tourists′ shopping decision-making,and Bianhe Street lacks culture immersion atmosphere.(3)The Bianhe Street should strengthen the construction of the cultural atmosphere of the archaized district,set up cultural and historical museums,increase cultural performances,and develop feature products.