随着白酒企业的产品结构调整 销售渠道下沉 以及开拓非强势区域市场 使得白酒企业的竞争愈发激烈 在此背景 下 基于组态视角 选取 2015—2019 年 13 家白酒制造业上市公司为研究对象 运用 fsQCA3.0 软件进行模糊集定性比较分析 研究利益相关者视角下的企业社会责任对企业竞争力的影响 综合分析了白酒企业竞争力提升的各个路径 根据运算结果 得出白酒企业竞争力提升的 7 个组态 均是多个前因条件复杂作用的结果 结果表明:不同的利益相关者对企业的影响是不 同的 企业要注重履行不同利益相关者协调下的企业社会责任 从而促进企业竞争力的提升
With the adjustment of the product structure the sinking of sales channels and the development of less strong regional markets from liquor companies the competitions among Baijiu companies has become increasingly fierce.In this context based on the configuration perspective 13 listed Baijiu manufacturing companies from 2015 to 2019 are selected as the research objects and the fsQCA3.0 software is used to conduct a fuzzy-set qualitative comparative analysis in order to study the impact of corporate social responsibilities on corporate competitiveness from the perspective of stakeholders and the various paths to improve the competitiveness of Baijiu enterprises.According to the results the seven configurations for improving the competitiveness of Baijiu companies are mainly the outcome of the complex effects of multiple antecedents. The results show that different stakeholders have different impacts on enterprises and enterprise should pay attention to fulfilling corporate social responsibilities with the coordination of different stakeholders so as to promote corporate competi tiveness
李子健a,牛贵宏b.组态视角下白酒企业竞争力提升的路径研究[J].西昌学院学报(自然科学版),2022,36(1):42-47.