Spring Festival, which has rich cultural connotation and philosophical thought, is an important traditional one in China. Spring Festival visual symbol carrying people good wishes of bidding farewell to the old and ushering in the new is an important carrier of the Spring Festival culture and a symbol of national cohesion, willpower and appeal. The aim to excavate the cultural connotation behind the Spring Festival and study of design principles and design methods of visual symbols in Spring Festival is to explore the expression of the new era of visual symbols in Spring Festival, to adapt to the development requirements of the new era and to realize the inheritance and innovation of the traditional culture finally.