Nongjiale or farmstay, is regarded as a new way of rural tourism, has been greatly developing in China for recent years. Due to restricted and affected by various subjective and objective conditions, during the process of Nongjiale development, there exists some problems, such as: the product homogeneity, poor management, the deterioration of health conditions, insufficient tourism experience and vicious competition. In this context, the paper takes Wanggang village as an example to study competition and collaboration among Nongjile proprietors, discusses its influence on Nongjiale development for leading the healthy competition among Nongjiale proprietors and promoting the sustainable development of Nongjiale.