Abstract:Based on ELES theory, this paper analyses the consumption structure of 9 class domestic tourism products including accommodation, sightseeing, food, shopping, transportation, entertainment and other services. From the perspective of MPC, income elasticity and price elasticity, this paper focus on analyzing tourism structure of Zhejiang province during 2008-2015. Results show that the MPCs, income elasticity and price elasticity of 9 products are different, so we should promote the development of tourism products based on their characteristics to improve the tourism consumption in Zhejiang.