Sports tourism as a new kind of tourism, has been paid attentions by more and more people. College students involved in sports tourism are very important consumer groups, college students sports tourism in Fuzhou has features that the overall level of consumption is not high,they like traveling together, prefer for leisure education tourism products. To develop the college students sports tourism in Fuzhou, we should pay attention to the development of targeted tourism products, strengthen the awareness of publicity and enhance the establishment of a sound legal and regulatory system