Under the influence of traditional education concept,the coaches of college sports teams cannot communicate well with the athletes,let alone offer emotions. The training under the concept of＂Score determines everything＂exerts more pressure on the players,and cannot better stimulate the athletes’training desire. Guided by the concept of＂athletes first,winning second＂,this paper illustrates the trainers’emotional strategy in the training from the following three aspects：change of concept,change of practices and change of goals,with a view to provide some references for the training of high level athletes in colleges.