As one of the most important agricultural means of production,the quality of the seed not only relates to the farmers' increase of production and income,but also affects directly the safety of our grain production.Al- though the government has tightened the control of the seed industry in recent years,the fake and shoddy seeds occur freguently in the market for the localization of the old operation pattern in seed market and it has seriously harmedl the farmers' benifit and initiative.In view of this,to find a new operation model in seed industry has more significance in the theory and practice.As a Successful markeeting model,the practice of the concessionary management will do more good to the seed market and other agricultural material markets.