我国中小企业网络营销思考
DOI:
作者:
作者单位:

西昌学院,经济管理系,四川,西昌,615013

作者简介:

通讯作者:

基金项目:

致谢:本文在写作过程中,得到丁利国教授、李进教授二位老师的悉心指导,在此致以诚挚的谢意!


The Small Business Enterprise Network Marketing Considers in our Country
Author:
Affiliation:

Xichang College, Xichang 615013, Sichuan

Fund Project:

  • 摘要
  • |
  • 图/表
  • |
  • 访问统计
  • |
  • 参考文献
  • |
  • 相似文献
  • |
  • 引证文献
  • |
  • 资源附件
    摘要:

    在科学技术发展日新月异的今天,网络经济成为世界经济的新亮点。世界经济正以势不可挡的趋势朝着全球市场一体化,企业生存数字化,商业竞争国际化的方向发展。互联网络的普及推动了电子商务、网络经济的飞速前进,网络营销也因此成为企业角逐市场的必备手段和企业营销的新趋势。中小企业在我国的社会经济中占有重要的地位,但在某些方面又是弱势群体,尤其需要关注。本文根据网络营销学原理,结合我国中小企业的现状,探讨我国中小企业开展网络营销面临的几个问题。

    Abstract:

    In science technique development today change with each passing day, the network economy becomes the world economy of new a little bit bright. The world economy just with the trend that can't block certainly toward wear the global market integral whole to turn, the business enterprise existence numeral turn, the business competes the direction development of the internationalization. The Internet of universal pushed the fly of electronic commerce, the network economy to go forward soon, the network marketing also therefore becomes new trend of the essential means and the business enterprise marketing that the business enterprise contends for the market. Win the small business enterprise to occupy the important position in the social economy of the country, but is the minority community again in some aspects, needing to be pay attention to particularly. This text learns the principle according to the network marketing, combining the country in the present condition of the small business enterprise, inquiry into our country to open a few problem that the exhibition network marketing face in the small business enterprise.

    参考文献
    相似文献
    引证文献
引用本文

张千友,刘小俊.我国中小企业网络营销思考[J].西昌学院学报(自然科学版),2005,(4):118-120.

复制
分享
文章指标
  • 点击次数:
  • 下载次数:
历史
  • 收稿日期:2005-10-16
  • 最后修改日期:
  • 录用日期:
  • 在线发布日期: 2017-08-25