Based on the analysis of the Status Quo of industrialized development of high quality rice in Pan-xi Area, existing problems, and advantages in biological resource, variety resource geographical location and production conditions, this paper states that efforts should be made to strenghten the macro regulating ability of the government, to coordinate conflicts, to improve distribution, to put regional resource potential into full play, to convert high quality variety into high quality brand wity the help of science and technology advancement, to establish a plural industry pattern and better profit-linking mechanism, to establish a supervising and information service system, to develop medium organization, to expand marketing channel, etc.