In order to solve the problem that the attraction of traditional villages is not strong enough to promote tourism development， this paper selects Haiyan Village， a traditional village in Kunming City， as the research object from the perspective of tourists. Through the metaphor extraction technique to study the tourists'' traveling intention in Haiyan Village combining relevant methods of the metaphor extraction technique and the ladder-climbing technique， this paper conducts interviews and collects information from tourists who have been to Haiyan Village to extract their starting concept， connecting concept and the final concept， and finally forms a tourist consensus cognition towards Haiyan Village. The results shows that 150 initial constructs are extracted from the survey of tourists in Haiyan Village， and the consensus map is made up of 22 construct by climbing the ladder technology， including 11 initial concepts， 7 related concepts， and 4 final concepts. The four final concepts are emotional ones， among which harmony， happiness and yearning are positive and chaos is negative. In the context of high-quality tourism development， traditional villages should reform their primitive style， inherit rural customs and civilization， and improve their own infrastructure to ensure a sustainable development. In addition， they need to accelerate the integration of culture and tourism and improve their service quality to realize a comprehensive revitalization of rural areas.