To better leverage blockchain technology as a governance mechanism and accelerate the realization of high-quality development in the sports goods manufacturing industry， this paper first analyzes the inherent technical advantages of blockchain technology in empowering the sporting goods manufacturing industry. It then elaborates on the application advantages of blockchain technology from the perspectives of consensus sharing， precision marketing， quality assurance and rights protection， and financing acceleration. Finally， it outlines the practical challenges and pathways related to enterprises， privacy， infrastructure， and technology. The measures mentioned above will enhance enterprise application awareness， improve privacy protection mechanisms， strengthen infrastructure， and establish unified industry technical standards. These approaches meet the fundamental requirements for empowering the sports goods manufacturing industry with blockchain technology. It is expected to seizing the sports highland through blockchain technology and realizing the high-quality development of the sporting goods manufacturing industry.