Abstract:To evaluate the cold chain logistics performance of community fresh-food E-commerce businesses, real data from Hefei DLB Company are analyzed by using a performance evaluation system of cold chain logistics developed with FAHP (Fuzzy Analytic Hierarchy). The evaluation results are more or less in good agreement with the company's present cold chain logistics performance, and thus verifies the rationality of the model. Then, with respect to leagued building of community cold chain logistics warehouses, innovation of“community group purchase”and “individuals group purchase”models, and adoption of“localized operation plus pre-sale strategy”, we propose solutions for improving the performance of community fresh-food e-commerce cold chain logistics.