The township sports lottery career is the ：future of sports lottery career. There are some differences between towns and cities in lottery consumers, consuming behavior, sales management and other aspects. This article through surveys, interviews and other research methods to comparative study the sports lottery consumers and current consumption in Suzhou urban and rural areas, hope it can give some helps to the development of the township sports lottery career. The results showed that：the sports lottery of towns and cities have diversities in consumers＇ structure, consuming behavior, consumer motivation and the awareness of lottery, and the urban and rural sports lottery ticket sales sites in the service level, management consciousness, means of propaganda, sales, ere, also exist larger difference.