Mobile phone as the "fifth media" has already been more and more widely used in all aspects of people's daily life. With the increasingly popularity of mobile TV, the growing cultivation of consumption habits, and the active participation of upstream and downstream enterprises of the industrial chain, at present, China's mobile phone TV market is poised to take off a trend. This article focuses on introducing the business model of Oriental Dragon Mobile TV of Shanghai Media Group (SMG), at the same time, trying to find a business model for China's mobile phone television.