Lack of management talents is one of the factors restricting the sustainable development of hospitality industry. Professional identification of Hotel Management majors can positively contribute to the talent cultivation and pooling for hospitality industry. In this paper, we study the influencing factors for professional identification from the perspective of Theory of Planned Behavior (TPB), based on the surveys on undergraduates majoring in Hotel Management in 3 newly-established universities in Fujian Province. The result shows that,（1）3 factors (Attitude, Subjective Norm and Perceived Behavioral Control) are significantly and positively correlated to students' professional identification; (2) factors (age, gender, and high school background of Science / Arts) are not obviously correlated to students' professional identification, and modes of university program choice are significantly and positively correlated to their professional identification.