文章摘要
孙颖荪.供应链视角下跨境出口电商收益分配机制研究[J].西昌学院学报(自然科学版),2021,35(1):17-21.
供应链视角下跨境出口电商收益分配机制研究
Study on Revenue Distribution Mechanism of Cross-border Export E-commerce from the Perspective of Supply Chain
  
DOI:
中文关键词: 跨境出口供应链ꎻ修正 Shapley 值法ꎻ收益分配
英文关键词: cross-border export supply chainꎻ modified Shapley value methodꎻrevenue distribution
基金项目:安徽省高校人文社科研究重点项目(SK2019A0866)
作者单位
孙颖荪 安徽商贸职业技术学院ꎬ 安徽 芜湖 241002 
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中文摘要:
      跨境电商领域的竞争由单一主体竞争向供应链竞争转变,而供应链的稳定运行需要构建公平合理的收益分配机制。针对跨境电商供应链合作博弈过程,考虑营销资源、物流资源投入以及流通风险管控等供应链绩效的关键影响因素,为解决标准Shapley值法忽视供应链各主体对整体收益的贡献度问题,反映供应链参与主体在资源投入、风险承担等因素对供应链收益的不同贡献率,提出了修正的Shapley值法的收益分配模型,并通过仿真算例进行了验证,研究表明基于修正Shapley值法的跨境电商供应链收益分配模型能体现各主体的贡献差异性,可通过激励各主体更加积极地提升自身贡献率进而增加供 应链整体收益ꎮ
英文摘要:
      Competition in cross-border E-commerce has changed from single subject competition to supply chain competi ̄ tionꎬ and the stable operation of supply chain needs a fair and reasonable revenue distribution mechanism. In the process of cross-border e-commerce supply chain cooperation gameꎬ the key influencing factors on supply chain performanceꎬ such as marketing resourcesꎬ logistics resources input and circulation risk controlꎬ are considered. To solve the problem that the standard Shapley value method ignores the major supply chain bodies′contribution to the overall revenueꎬ and to reflect different major supply chain body′s contribution to the supply chain revenue in resource inputꎬ risk bearingꎬ etcꎬ we propose a revenue distribution model of the modified Shapley value methodꎬ and verify it by a simulation example. The study shows that the revenue distribution model of cross-border e-commerce supply chain based on the modified Shapley value method can reflect the contribution difference of each bodyꎬ and can increase the overall revenue of the supply chain by encouraging each body to actively improve their contributions.
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