Abstract:Competition in cross-border E-commerce has changed from single subject competition to supply chain competi ̄ tionꎬ and the stable operation of supply chain needs a fair and reasonable revenue distribution mechanism. In the process of cross-border e-commerce supply chain cooperation gameꎬ the key influencing factors on supply chain performanceꎬ such as marketing resourcesꎬ logistics resources input and circulation risk controlꎬ are considered. To solve the problem that the standard Shapley value method ignores the major supply chain bodies′contribution to the overall revenueꎬ and to reflect different major supply chain body′s contribution to the supply chain revenue in resource inputꎬ risk bearingꎬ etcꎬ we propose a revenue distribution model of the modified Shapley value methodꎬ and verify it by a simulation example. The study shows that the revenue distribution model of cross-border e-commerce supply chain based on the modified Shapley value method can reflect the contribution difference of each bodyꎬ and can increase the overall revenue of the supply chain by encouraging each body to actively improve their contributions.