The balanced and adequate development of China's tourism industry in the new era is not only necessary to meet people's ever-rising demand for a better life, but also important to transform China from a big tourist country to a powerful one. Currently, China's tourism industry has imbalanced development problems in six areas such as imbalanced urban and rural tourism, imbalanced tourism industry structure and imbalanced tourism consumption market, as well as inadequate development problems in six areas such as inadequate tourism resource development, inadequate supply of effective tourism products and inadequate construction of tourism facilities. Therefore, we should accelerate the supply-side structural reform of tourism and promote the high-quality development of China's tourism industry from aspects of tourism resource development, tourism product design, tourism business development, tourism format innovation and tourism service improvement.