Campus recruitment has already become one of the important recruitment channels for enterprise, but a lot of enterprise campus recruitment is not perfect, the consequences are not favorable. How to improve the effectiveness of campus recruitment is very important to get the human resources needed by enterprises. Through the study of previous literatures, this paper argues that companies, recent graduates and universities will have some influence on the effectiveness of campus recruitment. By issuing questionnaires, the paper discusses the influence of various factors on the effectiveness of campus recruitment, and finally puts forward corresponding countermeasures from three aspects of enterprises, job candidates and universities.