In order to analyze all stakeholders’attitude orientation toward enterprise, this paper takes Samsung Note7 bombing as the sample case and applies SPSS19.0 software paired sample test. By comparing the significant differences among stakeholders in initiative, cooperation and threat, it is concluded that the shareholders and staffs are the type to help each other, but consumers and competitors to be counterproductive. At the same time, the enterprises should avoid the harm by identifying crisis situations, strengthening communication with stakeholders, respecting the interests of stakeholders and deal with the aftermath