文章摘要
李世莹.企业危机情境中利益相关者的态度取向及其启示[J].西昌学院学报(自然科学版),2017,31(4):62-66.
企业危机情境中利益相关者的态度取向及其启示
The Attitude Orientation and Enlightenment of Stakeholders ina Corporate Crisis Situation
  
DOI:
中文关键词: 企业危机  企业危机情境  利益相关者
英文关键词: business crisis  enterprise crisis situation  stakeholder
基金项目:
作者单位
李世莹 阜阳师范学院商学院安徽 阜阳 236000 
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中文摘要:
      为了研究企业在不同的危机情境下,各利益相关者对待危机的态度取向,以三星Note7爆炸事件为利益冲突性危机情境 下的样本案例,采用SPSS19.0软件对征询数据进行配对样本t检验,通过比较各利益相关者在主动性、合作性、威胁性上的显著 性差异,得出股东、员工为同舟共济型,而消费者、竞争者为落井下石型的结果。企业应通过辨别危机情境、加强与利益相关者 沟通、尊重利益相关者的利益以及做好善后工作来避免危机给企业的危害
英文摘要:
      In order to analyze all stakeholders’attitude orientation toward enterprise, this paper takes Samsung Note7 bombing as the sample case and applies SPSS19.0 software paired sample test. By comparing the significant differences among stakeholders in initiative, cooperation and threat, it is concluded that the shareholders and staffs are the type to help each other, but consumers and competitors to be counterproductive. At the same time, the enterprises should avoid the harm by identifying crisis situations, strengthening communication with stakeholders, respecting the interests of stakeholders and deal with the aftermath
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