China is entering a brand-new era of information and media. This article is from root to digging the truth that how to transform our entertainment TV shows to the outstanding media culture and vital media based brand economy. Hunan Satellite TV’s happy camp has successfully changed“quality = serious”this fixed mode and brings the audiences laughter. At the same time, its relaxed and happy TV programs become a cultural boutique. Its way of using unique creation to combine TV program; to express inimitable social value; to build healthy atmosphere are worth to study and explore