Enshi prefecture of Hubei province located in Hunan, Hubei, Chongqing provinces interchange, has superior conditions to develop rural tourism. The short-term rural tourism development has become a highlight of tourism in Enshi prefecture. But the position and role of rural tourism in Enshi rural economy are not widely known and many problems in the development process have not caused enough attention. Only by strengthening government guidance and support, by leading of Rural Tourism Association and coordination of farmers, scientifically planning rural tourism development , Enshi rural tourism can be promoted to develop healthily.