National culture is one of the important social resources in modrn society. A proper development and utilization of national culture will bring great benefits to people in ethnic regional areas. The ethnic euhural tourism is an important way to inherit national culture. It is also an indispensable important driving force for promoting economic and social development in national regions. Xijiang Town of Leishan County is a typical example of developing and utilizing national culture through the tourism industry, which promotes not only the regional culture inheritance, but also the regional economie and soeial development. To some certain extent, it also changes the national cultural ecosystem of the ethnic area.