In this“fast food”age，people kept chasing fresh and exciting things. How can design that makes entity clothing stores keep people's minds？ The best answer is emotional design. This article discusses clothing store design that triggers feelings——“Artistic Conception”design. Starting form the importance of design and selection of sources，from the two levels of manufacture and enjoy，combining a wealth of case，this paper uses literary language to explore the artistic conception of clothing design，to provide reference for the clothing store design from the display design to the emotional design.