Art is a culture phenomenon constantly creating new ness and beauty. The traditional art thought，on the one hand，needs to be inherited. One the other hand，a new interpretation on the modern media needs to be explored. Net work is an important media format；and the influence of its development on the traditional culture is huge. Through the analyses of the traditional art theory，used in the outstanding cartoon website CHISO，this text explores the originality and context of the website cartoon design from the appreciation of the beauty，discusses the mixing of the new design style and traditional culture，pursues the high combination of function，culture and creation so as to realize true design innovation.