At present, health protection-goods market in China isn't mature, including unmature industry, consumers and rules. As for whole health protection-goods market, there are several flaws in itself. However, there is the culture of keeping in good health which is the same source of medicine and food in China. Health-goods industry has not only deep social base, but also wide room. As a booming industry representing the developing direction of human economics, it will rise abruptly, depending not only on standardizing continuously industry itself, but also on promoting its enterprises.