In the age of pluralistic value evaluation the aesthetic outlook of college students has put on a dual nature. On one hand they have a keen and passionate aesthetic sense and their aesthetic cognition reaches a wide variety of areas on the other hand they are blind biased even wrong in aesthetic practices due to a lack of scientific and correct aesthetic guidance. Direeted to these problems this paper points out that more emphases should be laid on cultivation of college students' aesthetic qualities and also puts forward some corresponding measures.